London ships of historic interest partnership Essay - 1

London ships of historic interest partnership - Essay Example From the fact that Britain is a maritime country, the income of most of the citizens is derived from maritime activity. The London’s ships partnership has a major obligation of increasing the maritime activity and the number of visitors coming to the country. This has to be done through enacting various strategies and ways. The partnership should make the whole world aware of the existence of the historic ships and the uniqueness in them. This paper will explore how the partnership can increase the global awareness of the uniqueness and existence of the historic ships in London, means and ways to tap into the market and PEST analysis in relation to the same. The paper is to explore the best marketing mix in international and global marketing especially during overseas expansion. The main objective is to identify the most appropriate international market place to target to ensure tourists are aware of the brand and will view the member vessels as must see attractions when they visit London. The subsidiary objectives are as stipulated below: Tourism is a major player in the economy of Britain with tourist coming from both local and international markets. This has boosted the economy of the country and efforts to increase the tourist volume are being put in place each and every day. The London ships of historic interest partnership being a major player has also implemented actions to increase awareness among the residents and foreigners of the tourism facilities available. This has boosted the tourism industry in a major way. International tourists are well informed of existence of the maritime tourism and are well aware of the kind of tourism facilities they are to view and interact with when they pay a visit to the city of London. There are various factors both internal and external that have contributed to the success of the organization in response to marine tourism. The coming

Indian folk dance Essay Example | Topics and Well Written Essays - 750 words

Indian folk dance - Essay Example Folk dances are the essential elements of almost every important event of Indian social life and celebration. Despite their extreme simplicity, all folk dances tend to convey certain messages to the community they belong to with regard to their history or survival. As mentioned in the introduction, one of the important features of all Indian folk dances is their simplicity. Dancers normally wear colorful costumes having creative designs and symbols. They also wear extensive jewels which obviously enhance the performance and overall appeal. Though not classical in nature, Indian folk dances are evidently creative works that comprise certain artistic steps and postures. These steps are usually accompanied by rhythmic composition of some primitive musical instruments. Unlike classical dances, folk dances are cherished by common people to express their joy on different occasions. To be more specific, folk dances maintain a social perspective rather than the mere manifestation of individual emotions. Bhangra: Bhangra is a lively folk dance originated from Punjab and is highly associated with harvest celebrations of the state. Therefore, normally it is performed on April 13, the day of Baishaki. The dance is accompanied by Punjabi Boliyaan lyrics and drum beats. The drummer plays a vital role in enhancing the tempo of dancers’ movements. The costume of Bhangra dancers reflects the typical Punjabi outfit. In addition to the traditional turban on head, they wear colorful waistcoat and ‘ghunghroos’ on ankles; and Bhangra, fondly called ‘Shaan of Punjab’ was introduced to Vancouver during the 1st international Sports and Cultural Festival (Dances of India). Although Bhangra songs have been a major influence on the Indian film industry Bollywood for decades, obviously Bhangra has got mixed with western classical music. As Huq (121) points out, a bhangra/hip hop crossover has been visible in the UK produced rap for the recent years. According to the writer, the bhangra beats and Punjabi lyrics have been a major influence on western world of music since 1980s. In other words, Bhangra has been highly influenced by the various dance periods mainly because of its vulnerability to amalgamate with other cultures and art forms. For instance, as Roy (22) argues, contemporary bhangra fails to reflect its primitive folk origin or other classificatory boundaries. Obviously bhangra has become a popular art despite its Indian origin as a primitive folk dance. Padayani: this is one of the important traditional folk dances said to have promoted by some temples of Southern Kerala in India. The most fascinating feature of this art is the ‘Kolam†™, the huge mask which is the imitation of some divine and semi divine characters including Bhairavi, Kali, Kalan, Yakshi etc. The masks or chest-covers the performers wear are extremely huge so that no one can identify the persons. Although researchers are deeply at odds, the origin of Padayani traces back to several centuries. As reported in The Hindu, some are of the opinion that Padayani originated